The Talent Pool
The right people are what make a service based business. Recruiting and keeping top quality therapists are essential. These are the therapists that can deliver more than just a quality massage. They believe in what they do and have the ability to build relationships with your guests that make them want to come back to the same therapist again and again.
The good news is that therapists like these are getting easier to find. Here are some statistics from AMTA (American Massage Therapy Association) regarding the growing talent pool:
There are an estimated 350,000 massage therapists and massage students enrolled in accredited schools across the North America1
Over 310 accredited massage schools continue to enroll new students each semester 1
Nearly 90% of therapists participate in continuing education programs each year (that’s commitment to the profession with an average of 21 additional hours of continuing education each year!)2
Licensed massage therapists have over 660 hours of initial training 3
The better news is that we have an HR System that streamlines the hiring process. From initial job postings to identifying the most qualified candidates, this system helps to organize and time manage your initial and ongoing hiring needs. Having this system provided to a franchisee will give them the opportunity to tap into this talent pool headache-free, allowing them to focus on running and growing their Center.
1 "IBISWorld Industry Report OD6028 Massage Services." IBISWorld. 1 Jan. 2014. Web. 20 Apr. 2015.
2"Industry Fact Sheet." — American Massage Therapy Association. 13 Feb. 2015. Web. 20 Apr. 2015.
3 "2014 Massage Therapy Industry Fact Sheet." ------American Massage Therapy Association. 8 Feb. 2014. Web. 20 Apr. 2015.